Bond University

Bachelor of Arts (Social Media)

In today’s world of change and transformations, with internationalisation affecting every aspect of our lives, there has never been a greater need to understand ourselves and others as cultural and intercultural beings. Bachelor of Arts offers a great range of Majors which can equip you with an in-depth knowledge of and an insight into the Arts and Humanities fields including philosophy, human thought and activity, communication and global studies. The choices offered as part of the Bachelor of Arts degree will advance your understanding of yourself and your culture, will enable you to develop intercultural awareness through comparing your culture with other cultures, and to progress skills needed for living and working in a globalised world. Studies in the Bachelor of Arts degree will help you comprehend and appreciate how our past is shaping our future.

Social Media

Digital and social media literacy is critical for students seeking a career in marketing and communications industries. You will gain a sophisticated understanding of the role of digital and social media in everyday and corporate life in a local and global context. You will learn via a hands-on, practical approach underpinned with applied theoretical knowledge. The major provides you with the skills and experience in the development of innovative analytical solutions to real world communication challenges, in digital content analysis and creation and in creative entrepreneurship, all informed by industry best practice. You will use persuasive and strategic communication strategies, and advanced design skills, to develop compelling and ethical narratives and campaigns across multiple platforms. Crucially, you will learn how to stay up to date, and innovate, in this ever-changing field. These skills are critical in diverse professional roles including public relations, journalism, advertising, web design, social media, and marketing.