The University of Adelaide
Bachelor of Psychological Science (Marketing)
Nationally Recognised Higher EducationAre you fascinated by the human mind? Do you wonder what motivates our behavior?
Psychological science investigates the way people think, behave, feel, and learn. It studies processes of the human mind— including personality, intelligence, and memory—so that we can better understand ourselves. Study at South Australia's #1 university for Psychology.
The Bachelor of Psychological Science is a flexible degree with a variety of elective courses available. Students can choose their courses based on general interest or to broaden their major.
Marketing
To fulfill the requirement for the Marketing major, you must complete 24 units of study with:
- one course (3 units) at level I
- three courses (9 units) at level II
- four courses (12 units) at level III including the capstone
LEVEL I Units
- S1/S2 MARKETNG 1001 Introduction to Marketing 3
LEVEL II
- SS/S2 MARKETNG 2501 Consumer Behaviour 3
- S1 MARKETNG 2010 Marketing Strategy 3
- And courses to the value of 3 units from the following:
- S1 MARKETNG 2506 Building and Managing Brands 3
- N/A 2023 MARKETING 2002 Marketing Analysis* 3
- S1/2 MARKETING 2001 Digital Media in Business 3
LEVEL III
- S2 MARKETNG 3004 Marketing Planning Project 3
- And courses to the value of 9 units from the following:
- S1 MARKETNG 3005 Marketing Communications in a Digital World 3
- N/A 2023 MARKETNG 3006 Delivering Customer Insights 3
- S2 MARKETNG 3501 Marketing to the World 3
- S2 MARKETNG 3504 Service Design and Marketing 3
- S2 MARKETNG 3510 Contemporary Issues in Marketing 3
Delivery mode
The University of Adelaide offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- The University of Adelaide, Adelaide
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Psychological Science (Marketing) will prepare you for the following roles.
Marketer
A Marketer performs a range of duties during the promotion of products, services and brands. You might develop marketing campaigns and arrange vari...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
About The University of Adelaide
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