Deakin University

Master of Business Administration (Business Analytics)

Get first-hand experience of a socially and environmentally responsible approach to business that considers people, the planet and profit in all its forms. Gain real-world skills from day one. Tackle live challenges faced by organisations, visit international businesses, take industry-led masterclasses and mature your leadership style. You will be exposed to new ideas and thinking that doesn't stop when class does.

Deakin has a long history of delivering unique, student-centred opportunities to upskill in future-focused areas of business. Our residential intensives and study tours allow you to learn through immersive, collaborative and culturally enriching experiences while gaining credit towards your degree. The Deakin MBA offers a wide selection of flexible study options that may help you fast-track your studies.

Business Analytics Units

• Foundation Skills in Data Analysis MIS770 - This unit aims to develop foundation skills and knowledge required for data driven, evidence-based approaches to business decision making and business performance analysis. To this end, the unit first introduces the skills necessary to enable an understanding of business metrics. This is followed by descriptive analytical techniques that transform both structured and unstructured data into meaningful information for the purpose of decision making and understanding and reviewing business performance. Techniques and principles of data visualisation are introduced that enable graphical depictions of data that can improve comprehension, communication and decision-making. Then, the unit introduces quantitative reasoning skills, so students are able to review business performance to find problems or areas of opportunities, and identify patterns and trends in data using descriptive and inferential statistics.
• Descriptive Analytics and Visualisation MIS771 - This unit focuses on the techniques and approaches to analysing business data to support decision making. It covers exploratory data analysis, visualisation of data and evidence-based decision making. The unit aims to give students a broad understanding of statistical approaches used to support business decisions, their limitations, typical application areas, managerial reporting of statistical results and incorporating insights into the business decision-making process. Extensive use is made of software to develop data visualisation and analysis skills and to enhance the appreciation of various techniques studied. The unit assumes students have already completed foundational study in statistics at undergraduate level and have some familiarity with basic statistical concepts and inferential techniques. In particular, understanding of descriptive statistics and structure of probability is necessary.

Plus 2 credit points from:

• Predictive Analytics MIS772
• People Analytics MIS714
• Business Intelligence and Database MIS781