This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a Market Research Analyst?
Get qualified to work as a Market Research Analyst with a course recognised across Australia. Speak to a training provider to learn more.
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Further reading
What Skills Does a Data Analyst Need?
25th November 2022
Career spotlight: Advertising and marketing professionals
2nd October 2019All market research analyst courses
- BSB50620 Diploma of Marketing and Communication
- BSB50120 Diploma of Business (Business Development)
- Certified Data Analytics Professional
- Graduate Diploma in Marketing
- Graduate Certificate in Marketing
- Graduate Certificate in Economics
- Graduate Certificate in Data Science
- Bachelor of Advanced Science (Honours) (Statistics)
- Graduate Certificate in Marketing Management
- Bachelor of Science (Advanced) (Statistics)
- Graduate Certificate of Applied Statistics
- Graduate Certificate in Data Analytics
- Bachelor of Commerce (Honours) (Business Analytics)
- Master of Research
- 10946NAT Course in Consumer Leadership
- Graduate Diploma in Business Analytics
- Bachelor of Arts (Honours) (Economics)
- Master of Applied Econometrics
- Master of Business Administration (Business Analytics)
- Bachelor of Commerce (Honours) (Marketing)
- Bachelor of Business (Analytics and Analysis)
- Bachelor of Arts (Marketing)
Market Research Analyst careers
A Market Research Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in various industries, including finance, healthcare, or retail. Market Research Analysts gather and analyse data on consumers, competitors, and market trends. You’ll prepare reports, conduct surveys, and use statistical software to interpret data, providing insights that inform business strategies.
Market Research Analysts play an important role in guiding business decisions. You’ll need to be analytical and detail-oriented, with strong research and communication skills. You’ll liaise with clients and stakeholders to ensure the data collected is relevant and useful, helping organisations make informed marketing and business decisions.
