This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a Market Researcher?
Get qualified to work as a Market Researcher with a course recognised across Australia. Speak to a training provider to learn more.
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Common questions
In Australia, a full time Market Researcher generally earns $1,911 per week ($99,372 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
Courses.com.au Team
This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.
Source: Australian Government Labour Market Insights
Courses.com.au Team
A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.
Courses.com.au Team
Further reading
How to start a career in Social Media Marketing
4th August 2021
Career spotlight: Advertising and marketing professionals
2nd October 2019Market Researcher careers
A Market Researcher collects information on customer trends and behaviours. You might conduct interviews, surveys and data analysis to determine consumer interests. Market Researchers prepare reports and presentations to summarise their findings. You might make predictions about the potential success of a product and make recommendations to clients.
Market Researchers should have excellent communication skills and be able to liaise with a range of clients and consumers. It’s important you have strong analytical skills and can make accurate predictions. Market Researchers should have good time management skills and be able to complete work to a deadline.
