This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
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A Public Relations Executive is responsible for managing and enhancing the public image of an organisation, ensuring effective communication between the company and its target audience.
They may develop and implement PR strategies, write press releases, and organise media events to promote the brand, as well as handle crisis communications and build relationships with media representatives. Additionally, they analyse public perception and monitor media coverage to assess the effectiveness of their campaigns, continually adapting strategies as needed.
