Bond University

Bachelor of Arts (Public Relations)

In today’s world of change and transformations, with internationalisation affecting every aspect of our lives, there has never been a greater need to understand ourselves and others as cultural and intercultural beings. Bachelor of Arts offers a great range of Majors which can equip you with an in-depth knowledge of and an insight into the Arts and Humanities fields including philosophy, human thought and activity, communication and global studies. The choices offered as part of the Bachelor of Arts degree will advance your understanding of yourself and your culture, will enable you to develop intercultural awareness through comparing your culture with other cultures, and to progress skills needed for living and working in a globalised world. Studies in the Bachelor of Arts degree will help you comprehend and appreciate how our past is shaping our future.

Public Relations

The public relations major comprehensively prepares you for a career in strategic communications and public relations. You are introduced to public relations from a management perspective as a critical function in all industries across corporate, government and not-for-profit organisations. The major delivers a wide-ranging conceptual, theoretical, and practical framework demonstrating how public relations managers develop communication processes and manage relationships with organisational publics and stakeholders. You will evaluate the profession’s current structure and future directions, learn concepts of public relations management, discuss ethical practices, and learn public relations strategies and techniques. You will develop flexibility in applying strategic written, oral, visual, social media, issues management, and crisis communication skills in diverse situations, technologies, and audiences. You will apply this knowledge to engage with real clients, primarily from the not-for-profit sector, to creating and pitching authentic public relations campaigns.