This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a Media Consultant?
Get qualified to work as a Media Consultant with a course recognised across Australia. Speak to a training provider to learn more.
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Common questions
The average salary for public relations professionals in Australia is currently $1,900 per week ($98,800 annually). Independent Media Consultants with their own businesses are likely to have a much higher salary than this.
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There are approximately 31,100 public relations professionals working in Australia right now, including Media Consultants. They are employed in all industries and work sectors, but usually work for dedicated public relations agencies or have their own consultancy.
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Media Consultants need a thorough knowledge of marketing, the communications and media landscape in Australia, and the psychology of relationships. They should also have a working knowlege of the latest social media platforms and advertising channels. A great way to launch your career as a Media Consultant is with the Bachelor of Communication and Journalism, Bachelor of Media Communications (Public Relations), or Bachelor of Marketing (Public Relations).
Source: Australian Government Labour Market Insights 2023
Courses.com.au Team
Further reading
Career spotlight: Advertising and marketing professionals
2nd October 2019
What can you do with a Diploma of Social Media Marketing?
13th January 2021Media Consultant careers
Media Consultants are public relations professionals who find press opportunities for businesses, politicians, celebrities, and public figures. They also develop advertising campaigns and social media strategies to raise the public profile of their clients.
As a Media Consultant you could be researching the consumer behaviour of a target audience, reviewing social media metrics, coaching a client before a media appearance, sending a press release to a magazine, reviewing concept art for an Instagram campaign, or networking with media contacts to establish ongoing relationships.
