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Explore all careersA Content Strategist develops and manages content plans to align with organisational goals, ensuring it meets audience needs and brand objectives.
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A Content Strategist plans and oversees the creation of content to meet organisational goals. You might work in a variety of sectors, including digital marketing, publishing, or corporate communications. Content Strategists focus on aligning content with brand objectives, audience needs, and market trends. You’ll develop content strategies, coordinate with writers and designers, and analyse performance metrics to ensure content effectiveness.
Content Strategists play a crucial role in shaping a company's online presence. You’ll need to be creative, analytical, and able to communicate effectively with diverse teams. You’ll liaise with stakeholders to ensure content is engaging, on-brand, and aligned with business goals.