This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Social Media Strategist creates and implements strategies to enhance brand engagement, conduct market research, and analyse performance metrics.
Get qualified to work as a Social Media Strategist with a course recognised across Australia. Speak to a training provider to learn more.
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A Social Media Strategist develops and implements effective social media strategies to enhance a brand's online presence and engagement. This role involves conducting market research, analysing performance metrics, and identifying target audiences to craft tailored content across various platforms.
The strategist collaborates with other marketing teams to ensure brand consistency, monitors social media trends, and adapts strategies accordingly while managing advertising budgets and campaigns. Additionally, they may oversee social media coordinators and provide insights to improve overall digital marketing efforts.