This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersAn SEO Specialist enhances website visibility by using data analysis and keywords to boost search engine rankings and attract customers.
Get qualified to work as a SEO Specialist with a course recognised across Australia. Speak to a training provider to learn more.
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In Australia, a full time SEO Specialist generally earns $1,538 per week ($79,976 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this industry has increased strongly in recent years. There are currently 51,400 people employed in this field in Australia and many of them specialise as an SEO Specialist. SEO Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as an SEO Specialist, enrol in an Advanced Diploma of Digital Marketing. This course will give you the tools to develop a digital marketing plan, use web analytics, paid search campaigns, email marketing and website optimisation. You’ll also explore topics including content strategy and social media.
An SEO Specialist works with businesses to ensure their websites receive more online traffic. You’ll use techniques such as data analysis and keywords to improve a website’s ranking so it features more prominently with search engines and is more likely to get customers’ attention. An SEO Specialist works closely with marketing and IT professionals in their workplace.
An SEO Specialist needs to be able to analyse data and use it to create an action plan. You’ll need to be good with technology and also understand marketing principles. It’s important that you can work as part of a team and have strong communication skills.