This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a Search Engine Optimisation Specialist?
Get qualified to work as a Search Engine Optimisation Specialist with a course recognised across Australia. Speak to a training provider to learn more.
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Common questions
In Australia, a full time Search Engine Optimisation Specialist generally earns $1,600 per week ($83,200 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
Courses.com.au Team
The number of people working in this industry is expected to grow strongly in coming years. There are currently 12,000 people employed in this field in Australia and many of them specialise as a Search Engine Optimisation Specialist. Search Engine Optimisation Specialists may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
Courses.com.au Team
If you’re planning a career as a Search Engine Optimisation Specialist, consider enrolling in a Bachelor of Science (Information Technology). You’ll develop the skills to manage IT systems and networks for a range of organisations. You’ll cover topics including coding and programming, building global relationships, managing complex IT projects and shaping business processes and IT strategies.
Courses.com.au Team
Further reading
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Search Engine Optimisation Specialist careers
A Search Engine Optimisation Specialist (SEO Specialist) uses a range of techniques to bring visitors to a website. You’ll liaise with clients to determine their needs and find strategies to increase the number of people seeing online information. Search Engine Optimisation Specialists use keywords and other factors to determine a website’s placement in search engine results. You might work in the IT department of an organisation or as an external consultant.
Search Engine Optimisation Specialists must have strong technical skills and excellent analytical abilities. It’s important you can work as part of a team and communicate well with clients and colleagues. Search Engine Optimisation Specialists must be able to manage their time well and work on several projects at one time.
