This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a Digital Marketing Specialist?
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
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Common questions
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
Courses.com.au Team
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
Courses.com.au Team
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
Courses.com.au Team
Further reading
How to start a career in Social Media Marketing
4th August 2021
Career spotlight: Advertising and marketing professionals
2nd October 2019All digital marketing specialist courses
Digital Marketing Specialist careers
A Digital Marketing Specialist coordinates online marketing campaigns to promote a brand, product or service. You might use strategies such as email campaigns, social media marketing or digital platforms such as websites and blogs. Digital Marketing Specialists monitor online activity and create digital content to target particular audiences.
Digital Marketing Specialists should have excellent communication skills and strong interpersonal abilities. It’s important you are creative and can come up with innovative promotional ideas. Digital Marketing Specialists must be up to date with current trends and understand the audience they are working with.
