This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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Explore a wide range of Digital Marketing Specialist courses in Victoria that cater to both beginners and experienced professionals. With eight courses available, learners can choose from Vocational Education and Training (VET), Higher Education, and short courses focusing on digital marketing. For those just starting their journey, the Digital Marketing: Elevate course is a terrific option designed for individuals with no prior experience or qualifications, providing a solid foundation in the rapidly evolving digital landscape.
For experienced learners, Victoria offers a variety of advanced courses that will further enhance your skills and knowledge. Institutions like Leeds College, which offers the Diploma of Marketing and Communication BSB50620, and Monash University with various offerings, ensure you receive high-quality education. Other notable courses include the Graduate Certificate in Digital Content Creation and the Diploma of Digital Marketing 10931NAT, available through reputable training providers in the region.
Alongside the courses, various training providers are dedicated to delivering quality education in digital marketing, including La Trobe University, which offers the Graduate Diploma in Marketing. These institutions are recognised for their expertise and commitment to preparing students for successful careers in digital marketing. By choosing a course from one of these esteemed providers, you can ensure a comprehensive education that aligns with industry standards.
Digital marketing knowledge is indispensable in today’s job market, and pursuing Digital Marketing Specialist courses in Victoria opens up numerous career pathways. From business courses to specialised Digital Marketing studies, opportunities for personal and professional growth abound. Equip yourself with the skills needed for exciting job roles in this dynamic field, and embark on your journey to success with the various educational resources available in Victoria.