This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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For those interested in pursuing a career in marketing, there are excellent Digital Marketing Specialist courses in Bendigo that cater to different skill levels. Whether you are a complete novice or someone looking to advance your existing knowledge, Bendigo offers a range of options tailored to meet your educational needs. With four distinct courses available, aspiring marketers can find the perfect pathway to mastering digital marketing strategies.
For beginners, the Digital Marketing: Elevate course is an ideal starting point. This course is designed for learners with no prior experience in the field, making it perfect for individuals looking to break into the industry. Through practical training and understanding of essential concepts, students can set a solid foundation in digital marketing. You can explore this beginner-friendly course further by visiting Digital Marketing: Elevate.
Experienced learners seeking to enhance their qualifications have multiple advanced options to choose from. The Diploma of Marketing and Communication BSB50620 offers a comprehensive curriculum that delves deep into marketing strategies and communication skills essential for today’s marketplace. More information on this diploma can be found at Diploma of Marketing and Communication BSB50620.
Another option for those with prior knowledge is the Graduate Certificate in Digital Content Creation. This course is designed for individuals looking to specialise in content marketing, enabling them to create, manage, and implement digital content strategies effectively. To learn more about this certification, visit Graduate Certificate in Digital Content Creation.
Lastly, the Bachelor of Applied Business (Marketing) offers an in-depth exploration of business and marketing fundamentals, preparing graduates for diverse roles in the industry. This degree is perfect for those aiming for comprehensive knowledge in business and marketing. Discover further details about this educational path at Bachelor of Applied Business (Marketing). Explore the options available and take the first step towards a fulfilling career by enrolling in one of the many Digital Marketing Specialist courses in Bendigo.