This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Marketing Specialist creates strategies to promote products, analysing trends, managing digital efforts, and aligning campaigns with business goals.
Get qualified to work as a Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
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A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including retail, technology, or healthcare. Marketing Specialists focus on analysing market trends, identifying target audiences, and creating compelling marketing campaigns. You’ll manage digital marketing efforts, coordinate with advertising agencies, and monitor campaign performance to ensure goals are met.
Marketing Specialists play a key role in driving business growth. You’ll need to be creative and analytical, with a strong understanding of market dynamics. You’ll collaborate with sales teams and stakeholders to align marketing strategies with business objectives and ensure that campaigns effectively reach and engage the intended audience.