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Sports Marketer Courses

Sports Marketers promote athletes and teams, engaging fans and generating revenue through research, campaigns, and strong communication skills.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NT
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a Sports Marketer?

Get qualified to work as a Sports Marketer with a course recognised across Australia. Speak to a training provider to learn more.

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Common questions

The average salary for advertising and marketing professionals in Australia is currently $1,200 per week ($62,400 per annum). These are median figures for full-time employees and should be considered a guide only.

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There are 83,400 advertising and marketing professionals employed across Australia right now. Some of these are Sports Marketers. Marketing is a growth occupation in all Australian industries and work sectors, with job opportunities expected to increase over the next 3-5 years.

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Sports Marketers need university qualifications in sports management marketing, and public relations. Suitable qualifications include the Bachelor of Business (Sports Marketing and Management), Bachelor of Marketing, and Bachelor of Communications (Public Relations). As your career develops, consider the Master of Business Administration (Sports Management) or Master of Applied Marketing.

Source: Australian Government Labour Market Insights 2023

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Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019

How to start a career in Social Media Marketing

4th August 2021

What can you do with a Diploma of Social Media Marketing?

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All sports marketer courses

Sports Marketer careers

Sports Marketers are business professionals who market athletes, sports teams, and venues to the general public — advertising and promoting key events and growing the fanbase. They carry out market research to find new and innovative ways of engaging fans and generating revenue.

As a Sports Marketer you could be running a focus group and survey with fans, meeting with the management team to discuss the upcoming budget, developing a corporate package for potential team sponsors, interviewing players to get a take on their personalities and interests, running a game-day social media campaign, approving artwork and copy for display ads at a sports event, or analysing the metrics from a recent cost-per-click advertising campaign.

To succeed in this occupation you’ll need to be confident, highly organised, and have outstanding personal communication skills.

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