This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
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Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
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Common questions
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
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There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
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Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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Further reading
How to start a career in Social Media Marketing
4th August 2021
How to become a multimedia designer
4th November 2019Media Buyer careers
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad-space on different channels such as radio, TV, social media, billboards, print media, and internet pay-per-click opportunities.
As a media buyer you’ll be working closely with the marketing department and advertising manager, and will need to secure cost-effective advertising opportunties that deliver maximum exposure to your target audience. You’ll also spend a lot of time analysing performance metrics, demographics, and projections.
