This role has a moderate level of AI exposure. AI can enhance efficiency for some tasks, but this job still relies on human skills and decision-making.
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Further reading
Career spotlight: Advertising and marketing professionals
2nd October 2019
What can you do with a Certificate IV in Marketing and Communication?
4th February 2022Chief Marketing Officer (CMO) careers
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries, leading the marketing team to create and execute campaigns that drive brand awareness, customer engagement, and revenue growth. CMOs focus on market research, brand positioning, and strategic planning to achieve business objectives.
CMOs play a vital role in shaping the organisation’s market presence and competitive edge. You’ll need to be innovative, data-driven, and adept at managing teams. You’ll collaborate with other executives to align marketing strategies with overall business goals, ensuring that marketing efforts effectively support the company’s vision and mission.
