The Bachelor of Commerce (Honours) (Marketing) is a focused course providing in-depth specialist training in the analytical and research skills necessary for problem-solving in marketing practices or for preparing students for further academic pursuits, like a PhD. It equips students with a comprehensive understanding of marketing complexities. Graduates of this course have embarked on a broad range of successful careers, not only in marketing but also in varied business roles, establishing themselves in top-tier companies worldwide.
Entry requirements for the Bachelor of Commerce (Honours) (Marketing) vary depending on the institution but generally include completion of Year 12 with a minimum ATAR, VET pathway courses or prior experience.
If you don't meet the standard entry criteria, enquire with a course provider to discuss alternative entry pathways.
Course fees vary depending on the course provider.
The Bachelor of Commerce (Honours) (Marketing) will prepare you for the following roles.
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
A Digital Marketing Specialist coordinates online marketing campaigns to promote a brand, product or service. You might use strategies such as emai...
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
A Market Research Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in var...
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Compare all providers for the Bachelor of Commerce (Honours) (Marketing) available in your area to find the right fit for you.
