This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
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Further reading
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Media Relations Specialist careers
A Media Relations Specialist manages and enhances an organisation’s public image through strategic communication with the media. You might work in corporate environments, public relations agencies, or non-profits. Media Relations Specialists focus on crafting press releases, organising media events, and maintaining relationships with journalists. You’ll handle media inquiries, oversee media coverage, and ensure consistent messaging across platforms.
Media Relations Specialists play a key role in shaping public perception. You’ll need excellent communication skills, a strong understanding of media dynamics, and the ability to manage multiple tasks effectively. You’ll collaborate with internal teams and media representatives to promote positive news and manage any potential issues.
