This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a Digital Marketing Manager?
Get qualified to work as a Digital Marketing Manager with a course recognised across Australia. Speak to a training provider to learn more.
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Common questions
In Australia, a full time Digital Marketing Manager generally earns $2,300 per week ($119,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
Courses.com.au Team
This is a developing industry and has seen a big increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Digital Marketing Manager. Digital Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
Courses.com.au Team
An Advanced Diploma of Digital Marketing is an ideal course if you’re planning a career as a Digital Marketing Manager. This qualification explores ways to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.
Courses.com.au Team
Further reading
How to start a career in Social Media Marketing
4th August 2021
Career spotlight: Advertising and marketing professionals
2nd October 2019Digital Marketing Manager careers
A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using emails, social media, blogs and websites. Digital Marketing Managers create online content such as blogs or videos and ensure it conveys on-brand and appropriate messages for an audience. You might also monitor online customer activity and update websites and social media platforms.
A Digital Marketing Manager needs to have strong leadership skills and excellent time management. You should be aware of current trends and have a strong understanding of your product or service. You should also understand your customer base and be able to communicate with your audience. Digital Marketing Managers need to be creative and able to come up with new ideas quickly.
