This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Manager oversees online marketing strategies, develops content for various platforms, and monitors customer engagement, requiring strong leadership and creative skills.
Get qualified to work as a Digital Marketing Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Manager generally earns $2,300 per week ($119,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This is a developing industry and has seen a big increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Digital Marketing Manager. Digital Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal course if you’re planning a career as a Digital Marketing Manager. This qualification explores ways to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.
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For those looking to enhance their career in the digital marketing sector, the Digital Marketing Manager courses in Western Australia provide a robust pathway to success. There are currently three advanced courses tailored for experienced learners: the Master of Digital Marketing, the Advanced Diploma of Marketing and Communication BSB60520, and the Graduate Certificate in Marketing. These highly regarded courses equip students with the latest industry skills required to manage and lead digital marketing strategies effectively.
In Western Australia, reputable training providers such as Academies Australasia and UWA are known for their commitment to delivering quality education. Students can benefit from expert instruction, industry-relevant resources, and networking opportunities that are vital for career advancement in digital marketing roles. By enrolling in one of these courses, individuals can gain not only theoretical knowledge but also practical experience that will prepare them for the fast-paced environment of digital marketing.
For professionals considering a career shift or advancement within the industry, related job roles such as SEO Specialist, SEM Specialist, and Email Marketing Specialist are highly sought after. There are also numerous opportunities for positions as a Digital Marketing Specialist, Market Research Analyst, or Social Media Manager. These roles often lead to further career options, including Campaign Manager, Marketing Analyst, and Content Strategist.
Enrolling in Digital Marketing Manager courses in Western Australia not only sharpens your skills but also connects you with a network of professionals and opportunities in this thriving field. As the digital landscape is constantly evolving, these courses ensure that you remain competitive and equipped with the latest strategies in digital marketing. Explore the different Business courses, Digital Marketing, and Marketing categories to find the course that best meets your professional goals in Western Australia.