This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a SEM Specialist?
Get qualified to work as a SEM Specialist with a course recognised across Australia. Speak to a training provider to learn more.
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Common questions
In Australia, a full time SEM Specialist generally earns $1,300 per week ($67,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
Courses.com.au Team
The number of people working in this field has grown strongly over the last five years. There are currently 51,400 people employed in this industry in Australia and many of them specialise as an SEM Specialist. SEM Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
Courses.com.au Team
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re planning a career as an SEM Specialist. This course explores various aspects of content planning and social media and gives you the skills to develop a digital marketing plan, use web analytics, paid search campaigns, email marketing and website optimisation.
Courses.com.au Team
Further reading
What can you do with a Diploma of Social Media Marketing?
13th January 2021
Career spotlight: Advertising and marketing professionals
2nd October 2019SEM Specialist careers
An SEM Specialist uses search engine optimisation to direct more customers to a business’s website. You’ll analyse data to find out which keywords customers are searching with and use them to improve a website’s search engine ranking. SEM Specialists also use other strategies such as paid advertising to increase online traffic. You might work for a business or organisation in their marketing or IT team or you may be employed as an outside consultant.
SEM Specialists need to be able to understand a business’s needs and create appropriate SEM strategies. You’ll need to be able to understand and analyse data and be good at using technology. An SEM Specialist should be able to work as part of a team and liaise with various people within an organisation.
