This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a Digital Marketer?
Get qualified to work as a Digital Marketer with a course recognised across Australia. Speak to a training provider to learn more.
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Common questions
In Australia, a full time Digital Marketer generally earns $1,538 per week ($79,976 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
Courses.com.au Team
This industry is likely to see a strong increase in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketer. Digital Marketers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
Courses.com.au Team
If you’re planning a career as a Digital Marketer, consider enrolling in an Advanced Diploma of Digital Marketing. You’ll learn to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
Courses.com.au Team
Further reading
How to start a career in Social Media Marketing
4th August 2021
Career spotlight: Advertising and marketing professionals
2nd October 2019Digital Marketer careers
A Digital Marketer conducts promotional campaigns using online and social media platforms. You might market a product or service or conduct promotional activities for a brand or organisation. Digital Marketers might carry out email campaigns, post on social media, use websites and create engaging blogs and vlogs to reach target audiences.
Digital Marketers should be up to date with current trends and have a good understanding of their target customers. You’ll need good interpersonal skills and be able to liaise with a range of stakeholders. Digital Marketers must have good communication skills and be able to generate innovative promotional ideas.
