This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Paid Search Manager creates strategies to enhance website visibility in search engines, analysing client needs and audience behaviour.
Get qualified to work as a Paid Search Manager with a course recognised across Australia. Speak to a training provider to learn more.
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In Australia, a full time Paid Search Manager generally earns $1,800 per week ($93,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this industry is likely to grow strongly in coming years. There are currently 105,100 people employed in this field in Australia and many of them specialise as a Paid Search Manager. Paid Search Managers may find work across all areas of Australia.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re planning a career as a Paid Search Manager. This course will give you the skills to develop a digital marketing plan, use web analytics tools, paid search campaigns, email marketing, website optimisation and display and video advertising. You’ll also explore topics such as content strategy, SEO and social media.
A Paid Search Manager develops strategies to direct web users to an organisation’s website. You’ll analyse client needs and examine audience activity to improve web search results. Paid Search Managers might use a range of techniques to ensure a business or organisation features strongly in search engines.
Paid Search Managers should have excellent technical skills and a strong understanding of customer needs. You’ll need to have good interpersonal skills and be able to communicate clearly with a range of stakeholders. Paid Search Managers must have good analytical abilities and be able to manage their time well.