This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersCommunications Specialists shape organisational communication with stakeholders and the public, impacting sales, productivity, and reputation.
Get qualified to work as a Communications Specialist with a course recognised across Australia. Speak to a training provider to learn more.
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Communications Specialists in Australia earn approximately $100,000 per annum. You can increase your earning capacity by gaining a Master’s of Corporate Communication or any marketing-related MBA.
There are no clear figures for Communications Specialists working in Australia right now. These marketing professionals are employed by government agencies, larger organisations and SMEs across all industries and work sectors. There are also opportunities for Communications Specialists to work as independent consultants.
To become a Communications Specialist you will need a Bachelor of Communications, Bachelor of Business (Marketing), or Bachelor of Media and Communication (Public Relations). You will also need highly developed writing and interpersonal skills as well as impeccable personal presentation.
Source: Australian Government Labour Market Insights 2023
Communications Specialists guide the way an organisation communicates with customers, suppliers, shareholders, community stakeholders and employees, as well as the general public. While many Communications Specialists steer the way the business communicates in the public sphere, some of these professionals focus exclusively on internal communication and employee engagement activities.
As a Communications Specialist you could be writing speeches, organising press conferences, meeting with the CEO to develop a national communications plan, organising communications training for key support staff, or developing scripting tools for call centre agents.
It’s an incredibly busy role but you’ll be shaping the way organisations do business and have a real impact on their sales, productivity, and public reputation.