This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Marketing Assistant supports campaigns, assists with media and advertising, develops materials, and conducts customer research for brands.
Get qualified to work as a Marketing Assistant with a course recognised across Australia. Speak to a training provider to learn more.
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In Australia, a full time Marketing Assistant generally earns $1,345 per week ($69,940 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this sector is likely to grow strongly in coming years. There are currently 51,400 people employed in this industry in Australia and many of them specialise as a Marketing Assistant. Marketing Assistants may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
A Certificate IV in Marketing and Communication is a good choice if you’re planning a career as a Marketing Assistant. This course covers a range of topics including coordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting ideas and research and developing social media strategies. An Advanced Diploma of Marketing and Communication may also be appropriate.
A Marketing Assistant helps with promotional campaigns for brands, products and services. You might assist with marketing activities such as media campaigns, advertising or social media promotion. Marketing Assistants may take part in customer research to determine public opinion or assist with the development of promotional materials.
Marketing Assistants should enjoy working as part of a team and have strong communication skills. It’s important you can perform a range of administrative and other tasks and be flexible with your work duties. Marketing Assistants may liaise with clients or other stakeholders and should have a strong understanding of current trends.