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Content Manager Courses

A Content Manager oversees content production for digital, print, or media campaigns, manages teams, and develops creative marketing ideas.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a Content Manager?

Get qualified to work as a Content Manager with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time Content Manager generally earns $2,028 per week ($105,456 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people working in this sector in Australia and many of them specialise as a Content Manager. Content Managers may find work across all regions of Australia.

Source: Australian Government Labour Market Insights

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If a career as a Content Manager interests you, consider enrolling in a Certificate IV in Marketing and Communication. This course covers a range of topics including coordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting ideas and developing social media strategies.

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Career opportunities

Further reading

How to start a career in Social Media Marketing

4th August 2021

What can you do with a Diploma of Social Media Marketing?

13th January 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

All content manager courses

Content Manager careers

A Content Manager oversees the production of material used in marketing activities. You might coordinate content for digital platforms and social media or for printed or televised media. Content Managers supervise a team of staff and may manage content production and help to generate marketing ideas.

Content Managers should have good leadership skills and be able to communicate well with people from a range of backgrounds. It’s important that you understand the audience you’re working with and have a strong knowledge of current affairs. Content Managers must be able to come up with creative ideas quickly. FAQs

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