This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a Content Specialist?
Get qualified to work as a Content Specialist with a course recognised across Australia. Speak to a training provider to learn more.
Related career opportunities
Browse occupations related to Content Specialist
Common questions
The average salary for Content Specialists working in Australia right now is $80,000 to $90,000 per annum. Increase your earning capacity by obtaining university qualifications in marketing, journalism, or communications and gaining technical skills — like video editing and production.
Courses.com.au Team
There are no clear employment figures for Content Specialists working in Australia at this time. They are employed by corporate organisations, SMEs, non-profits, and government agencies in all industries and employment sectors.
Courses.com.au Team
To become a Content Specialist you’ll need a mix of academic qualifications, vendor certificates, and professional experience. Get started with the following VET qualifications: Diploma of Professional Writing and Editing (develop your content writing skills) and Diploma of Marketing and Communications (learn how to carry out market research and develop a digital marketing strategy). You’ll also need proficiency in the Adobe Creative Cloud and Microsoft Office Suite. As your career progresses you should definitely consider a bachelor’s degree in marketing, digital media and communications, or journalism.
Source: Australian Government Labour Market Insights 2023
Courses.com.au Team
Further reading
Career spotlight: Advertising and marketing professionals
2nd October 2019
What can you do with a Diploma of Social Media Marketing?
13th January 2021Content Specialist careers
Content Specialists are marketing professionals who research and develop content campaign strategies based on consumer trends and engagement behaviour. They work with the marketing and design team to create engaging content, then publish across multiple media channels.
As a Content Specialist you could be carrying out keyword research, analysing the CPC against the conversion rate on a recent Google ads campaign, discussing visual consistency with a graphic designer, meeting with the marketing team to present an outline for an upcoming Facebook campaign, editing a press release, or managing the calendar for all the organisation’s social media channels.
To be successful in this career you need to be passionate about social media engagement, a great writer, and highly organised. You’ll also need an up-to-date knowledge of the latest social media channels and marketing strategies.
