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Explore all careersAdvertising Copywriters create persuasive content for ads, websites, and promotional materials, often working freelance or with agencies.
Get qualified to work as an Advertising Copywriter with a course recognised across Australia. Speak to a training provider to learn more.
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There are no clear salary figures for Advertising Copywriters in Australia at this time. Increase your earning capacity by gaining a Bachelor of Marketing and Communications, gaining vendor certifications in Google Adwords and SEO, and building a portfolio of completed assignments with performance metrics.
There are no clear employment figures for Advertising Copywriters working in Australia at this time. They are employed by advertising and marketing companies as well as large corporations that have a dedicated marketing department. Many Advertising Copywriters work freelance.
Advertising Copywriters are specialist writers who have outstanding writing skills plus a working knowledge of the latest marketing strategies and digital media channels. Launch your career with VET qualifications such as the Diploma of Professional Writing and Editing (focus on writing skills) or the Diploma of Digital Marketing (focus on engagement and performance metrics). Alternately, university qualifications such as the Bachelor of Business (Marketing) or Bachelor of Communication and Media (Marketing Communications), open the door to highly paid opportunities with corporate organisations.
Source: Australian Government Labour Market Insights 2023
Advertising Copywriters are marketing professionals who write persuasive copy for pay-per-click ads, billboards, brochures, print media advertisements, taglines, slogans, and eComm websites. They can be employed in-house but often work freelance or through advertising agencies.
As an Advertising Copywriter you could be reviewing a project brief for an upcoming assignment, carrying out keyword research, tracking the performance metrics of a recent pay-per-click campaign, writing and refining copy for banner ads, or meeting with the marketing department to brainstorm ideas for a new tagline and slogan.