This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersCreative Directors oversee the visual branding of products and services, leading teams in marketing initiatives while analysing consumer behaviour and negotiating budgets.
Get qualified to work as a Creative Director with a course recognised across Australia. Speak to a training provider to learn more.
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Creative Directors can command high salaries upwards of $2,692 per week ($139,984 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are no specific figures for creative directors right now, however there are currently 176,800 Advertising, Public Relations and Sales Managers (which includes creative directors) employed in Australia. This occupation is likely to grow by around 4.4% over the next 5 years.
Creative Directors are part of the executive team and will be expected to have a high-end qualification such as an Advanced Diploma, Bachelor’s Degree, or Master of Business Administration (MBA). You could launch your career with the Advanced Diploma of Marketing and Communication or the Bachelor of Applied Business (Marketing). You’ll also benefit from supporting qualifications in management and leadership, graphic design, photography, and content writing.
Source: Australian Government Labour Market Insights 2023
Creative Directors are advertising and marketing professionals who direct the way the organisation’s products, services, and brand is visually projected into the market. They lead teams of copywriters, graphic artists, and web designers, brainstorming innovations and approving finished copy.
As a creative director you could be meeting with the CEO to negotiate next year’s budget for marketing and company branding, reviewing concepts for new packaging materials and supporting web copy, or analysing the behavioural metrics of your target customers and global audience.