This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a Marketing Officer?
Get qualified to work as a Marketing Officer with a course recognised across Australia. Speak to a training provider to learn more.
Related career opportunities
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Common questions
In Australia, a full time Marketing Officer generally earns $1,530 per week ($79,560 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
Courses.com.au Team
The number of people employed in this field is expected to grow strongly in coming years. There are currently 51,400 people working in this industry in Australia and many of them specialise as a Marketing Officer. Marketing Officers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
Courses.com.au Team
If you’re interested in a career as a Marketing Officer, consider enrolling in a Certificate IV in Marketing and Communication. This course covers a range of topics including coordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting ideas and research and developing social media strategies.
Courses.com.au Team
Further reading
Career spotlight: Advertising and marketing professionals
2nd October 2019
What can you do with a Diploma of Social Media Marketing?
13th January 2021Marketing Officer careers
A Marketing Officer is involved with promotional campaigns to generate positive publicity for a product, service or brand. You may design marketing campaigns or be involved with promotional activities. Marketing Officers may focus on media or social media campaigns, advertising or other marketing strategies. You might also conduct research to evaluate current public opinion or knowledge.
Marketing Officers should have strong communication skills and be up to date with current trends. It’s important you can work as part of a team and liaise with stakeholders from a range of backgrounds. Marketing Officers should be able to generate innovative ideas and be creative with their promotional strategies.
