This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
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Further reading
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Advertising Specialist careers
An Advertising Specialist develops and manages advertising campaigns to promote products, services, or brands. You might work in an advertising agency, a marketing department, or a freelance capacity. Advertising Specialists focus on creating engaging and effective advertisements across various media platforms, including digital, print, and broadcast. You’ll analyse market trends and consumer behaviour to craft compelling messages and optimise ad performance.
Advertising Specialists play a crucial role in driving brand visibility and sales. You’ll need to be creative and detail-oriented, with strong analytical skills. You’ll collaborate with clients, designers, and media planners to ensure advertising strategies meet business goals and resonate with target audiences.
