This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a Media Analyst?
Get qualified to work as a Media Analyst with a course recognised across Australia. Speak to a training provider to learn more.
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Common questions
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
Courses.com.au Team
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Courses.com.au Team
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
Courses.com.au Team
Further reading
Career spotlight: Advertising and marketing professionals
2nd October 2019
How to start a career in Social Media Marketing
4th August 2021Media Analyst careers
Media Analysts are marketing professionals who analyse and evaluate the effectiveness of marketing campaigns, advertising, and promotional activities. They collect consumer and performance data, then write meaningful reports and recommendations from the information.
As a Media Analyst you could be: meeting with the marketing manager to discuss the mechanics of a new campaign, designing a questionnaire to gather customer metrics, entering data into a customer database after a focus group activity, creating an infographic to summarise and support a large report, or making a presentation to the marketing department.
To be successful in this career you’ll need exceptional attention to detail and the ability to transform data into reports and infographics that can be understood (and actioned) by key decision-makers.
