This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
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Common questions
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
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There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
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Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
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Related career opportunities
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Further reading
Career spotlight: Advertising and marketing professionals
2nd October 2019
How to start a career in Social Media Marketing
4th August 2021Media Analyst careers
If you’re looking to break into the exciting field of media analysis, consider enrolling in one of the comprehensive Media Analyst courses in New South Wales. These courses are designed to equip you with the essential skills and knowledge needed to excel in various media-related job roles. With the demand for skilled media analysts on the rise, obtaining relevant qualifications can significantly boost your career prospects in the vibrant job market of New South Wales.
In addition to Media Analyst qualifications, you might also find interest in related job roles such as a Digital Marketing Specialist, Social Media Manager, or SEO Specialist. Each of these positions requires a firm understanding of how to analyse data and trends within the media landscape. By exploring the various options available, you can find the right educational path tailored to your career aspirations.
As you embark on this journey, it's also worth considering foundational studies in Business or Digital Marketing. These disciplines will provide you with critical insights that complement your media analysis training, making you a well-rounded candidate for roles like Digital Marketer or Digital Marketing Manager. New South Wales is home to numerous institutions offering these courses, ensuring that you can find a suitable program close to your location.
Networking is also an essential part of breaking into the media sector. As you pursue your Media Analyst courses in New South Wales, consider joining communities or associations related to the field. Exploring roles like Content Strategist or Growth Marketer can lead to valuable connections and additional learning opportunities. Embracing the local job market will help you stay informed about trends and innovations within the media analysis arena.
Ultimately, embarking on your journey to becoming a Media Analyst in New South Wales opens up a myriad of career possibilities. From positions such as Media Advisor to more technical roles like Digital Business Analyst, the skills you gain will be applicable in various sectors. Take the first step today by checking out the available Media Analyst courses in New South Wales and propel your career to new heights!
