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Media Analyst Courses in Sydney

Media Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NSW
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

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Common questions

There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.

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There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.

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Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).

Source: Australian Government Labour Market Insights 2023

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Further reading

What is the Role of a Business Analyst?

14th October 2022

Career spotlight: Advertising and marketing professionals

2nd October 2019

How to start a career in Social Media Marketing

4th August 2021

All media analyst courses

Media Analyst careers

Are you looking to advance your career in the vibrant city of Sydney? Enrolling in Media Analyst courses in Sydney can set you on the right path to success in the dynamic media landscape. With a multitude of options available, you can choose from accredited training providers who facilitate courses tailored to equip you with the skills needed to analyse media trends and measure campaign effectiveness. This training is complemented by various related fields, such as Business courses and Digital Marketing, ensuring a comprehensive educational experience.

In addition to learning the fundamentals of media analysis, these courses may open doors to several rewarding job roles in Sydney. Graduates often find themselves pursuing positions such as Digital Marketing Specialist, Social Media Manager, or even SEO Specialist. Each of these roles demands a unique set of skills that are cultivated through dedicated study and hands-on experience provided in Media Analyst courses in Sydney. This educational investment can lead to a fulfilling career in media and communications.

Not only do Media Analyst courses prepare you for entry-level positions, but they also equip you with the necessary skills for advanced roles, including Head of Digital Strategy Transformation and Digital Business Analyst. With Sydney's booming media scene, there has never been a better time to get started. Immerse yourself in this exciting journey in media analysis and explore a variety of related job opportunities that await you, such as Content Strategist or Digital Marketer. Start your pathway towards a successful career by enrolling in a course today!