This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
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For those looking to develop their career in the rapidly evolving field of digital media, Media Analyst courses in Wagga Wagga offer a comprehensive pathway. These courses are available through recognised training providers, ensuring that you receive quality education tailored to the industry's needs. Located in the heart of the Riverina, Wagga Wagga provides a vibrant educational atmosphere, equipped to prepare aspiring media analysts for various roles in the digital space.
As a Media Analyst, individuals will find a myriad of related job roles available, each of which plays a crucial part in the overall media landscape. For instance, you may consider becoming a Digital Marketing Specialist, or perhaps a Social Media Manager. Each of these positions requires a strong analytical understanding of media trends and consumer behaviour, which is integral to the training provided in these media analyst courses.
Students enrolled in these Media Analyst courses can also look forward to exploring career opportunities such as being an SEO Specialist or a SEM Specialist. Both roles demand a keen eye for data analytics and the ability to implement successful strategies based on insights derived from market research. Moreover, those interested in email campaigns could aspire to be an Email Marketing Specialist, utilising the skills acquired in your media analyst training.
Engaging with the diverse range of skills offered in Media Analyst courses in Wagga Wagga will equip you for numerous roles within the industry. You might find yourself working as a Content Strategist or stepping into a position as a Digital Project Manager. Even the pathway to becoming a Growth Marketer or a Digital Marketing Assistant is well within reach with the right training. Explore the options today and start your journey towards a fulfilling career in media analysis.