This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
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Common questions
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
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There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
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Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
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Related career opportunities
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Further reading
Career spotlight: Advertising and marketing professionals
2nd October 2019
How to start a career in Social Media Marketing
4th August 2021Media Analyst careers
If you are looking to embark on a career as a Media Analyst, selecting the right training course is crucial. In Newcastle, you will find a variety of Media Analyst courses that cater to different skill levels and learning preferences. These courses are offered by reputable Registered Training Organisations (RTOs) and industry-recognised training providers, ensuring you receive a high-quality education that meets industry standards. Studying in Newcastle will provide you with an understanding of the local media landscape, helping you develop the analytical skills needed to excel in this field.
As a Media Analyst, you can enhance your professional profile by exploring related fields of study, such as Business courses and Digital Marketing training. These areas complement the analytical skills acquired in your media studies, enabling you to perform more effectively in various media-related job roles. Furthermore, the growing demand for skilled professionals in Newcastle’s media sector makes these courses an excellent investment for your future career.
Upon completing a Media Analyst course, you may find that you're well-prepared for various related job opportunities in Newcastle. Potential roles include Digital Marketing Specialist, Social Media Manager, and SEO Specialist, among others. By exploring diverse career paths such as a Content Strategist or a Digital Project Manager, you can tailor your career to suit your interests and strengths.
Newcastle is a hub for digital innovation and marketing, making it an ideal location to pursue Media Analyst courses. As the media landscape evolves, the demand for skilled analysts who can interpret data and trends continues to grow. With a strong foundation in media analysis, graduates can also explore specialised roles such as a Content Creator or a Digital Marketing Manager. Equip yourself with the necessary skills by enrolling in these courses today and make the most of the exciting opportunities Newcastle has to offer.
