This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
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Common questions
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
Courses.com.au Team
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Courses.com.au Team
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
Courses.com.au Team
Related career opportunities
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Further reading
Career spotlight: Advertising and marketing professionals
2nd October 2019
How to start a career in Social Media Marketing
4th August 2021Media Analyst careers
If you’re considering a career as a Media Analyst, enrolling in Media Analyst courses in Goulburn will equip you with the essential skills and knowledge needed to thrive in this dynamic field. These courses are offered by various Registered Training Organisations (RTOs) in Goulburn, ensuring that you receive quality training recognised by industry standards. As a Media Analyst, you will be responsible for interpreting data and developing strategies that effectively boost brand awareness and engagement.
The business landscape in Goulburn is evolving, which makes taking business courses an advantageous step for aspiring Media Analysts. Gaining a deeper understanding of business principles will enhance your analytical capabilities, enabling you to provide insightful recommendations. Additionally, specialising in digital marketing can further complement your skill set, making you more appealing to employers in this competitive market.
As you progress in your training, consider exploring related job roles that could align with your career aspirations. Roles such as Digital Marketing Specialist or Social Media Manager may pique your interest. Other options include SEO Specialist and SEM Specialist, which are crucial in the ever-evolving digital landscape. Each of these roles requires a unique set of skills that can be developed through targeted training courses.
Lastly, advancing into positions such as Content Strategist or even Digital Project Manager can make you a versatile asset to any organisation. For those seeking entry-level opportunities, the Digital Marketing Assistant role is also a great starting point. With a foundation built through the right Media Analyst courses in Goulburn, you can embark on a rewarding career in an industry that is only set to grow.
