This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
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Beyond Media Analyst roles, there are numerous related job opportunities in Albury that may pique your interest. Graduates from Media Analyst courses in Albury can explore positions such as a Digital Marketing Specialist, Social Media Manager, or even an SEO Specialist. With the rise of online platforms, expertise in these areas is increasingly sought after. The training available helps you build a comprehensive skill set to meet the demands of these exciting roles.
In addition to Media Analyst positions, those interested in further expanding their career horizons can also consider roles like SEM Specialist, Email Marketing Specialist, or Content Strategist. With various avenues available in the realms of business and digital marketing, the possibilities are endless for individuals seeking to make an impact in the Albury region. Investing in your education through these courses can pave the way for a rewarding career in the growing field of media analysis.