This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
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Common questions
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
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There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
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Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
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Related career opportunities
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Further reading
Career spotlight: Advertising and marketing professionals
2nd October 2019
How to start a career in Social Media Marketing
4th August 2021Media Analyst careers
If you’re looking to launch or enhance your career as a Media Analyst, Wollongong offers a range of specialised courses to help you gain the skills you need. The Media Analyst courses in Wollongong encompass various training options provided by reputable Registered Training Organisations (RTOs). These courses are designed to equip students with a robust understanding of analytical methods, media trends, and effective communication strategies critical for success in this dynamic field. Whether you’re starting from scratch or seeking to upskill, Wollongong has the resources to support your growth.
Beyond the Media Analyst role, those who complete these courses may also find themselves well-prepared for numerous related job opportunities. For instance, positions such as Digital Marketing Specialist, Social Media Manager, and SEO Specialist are all viable pathways that leverage analytical insights in the digital landscape. By exploring these interconnected roles, you can find the perfect fit for your skills and passions in the ever-evolving media sector.
Wollongong's vibrant educational offerings, coupled with its strong link to businesses in the region, create an ideal environment for aspiring Media Analysts. The courses available not only cover critical business concepts but also delve into digital marketing strategies that are essential in today’s market. As you pursue your Media Analyst course in Wollongong, consider the broader potential of roles such as Content Strategist and Digital Marketing Manager as you shape your career in this exciting field.
