This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
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Common questions
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
Courses.com.au Team
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Courses.com.au Team
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
Courses.com.au Team
Related career opportunities
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Further reading
Career spotlight: Advertising and marketing professionals
2nd October 2019
How to start a career in Social Media Marketing
4th August 2021Media Analyst careers
For individuals looking to establish a career as a Media Analyst, the selection of Media Analyst courses in Port Macquarie offers comprehensive training to equip you with the necessary skills and knowledge. These courses delve into the analytics of media performance, audience engagement, and data interpretation, essential for making informed marketing decisions in today's digital landscape. By honing your analytical capabilities, you can significantly enhance your career prospects in various related roles.
Upon completing a Media Analyst course, students may find themselves drawn to roles such as a Digital Marketing Specialist or a Social Media Manager. These positions require a solid understanding of market trends and media strategies, aligning with the training provided through the courses available in Port Macquarie. Additionally, there are opportunities to pursue careers like SEO Specialist or Content Strategist, making the skills acquired in these courses highly transferable across various channels and platforms.
Exploring further education in this field can open doors to an array of related job roles beyond media analysis. With the advanced insights gained from business and digital marketing courses, aspirants can also consider becoming a Growth Marketer, Digital Marketer, or even a Digital Project Manager. Taking the first step with Media Analyst courses in Port Macquarie can pave the way for a successful and fulfilling career in the dynamic field of media and marketing.
