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SEM Specialist Courses in Australian Capital Territory

An SEM Specialist improves website traffic using SEO, data analysis, and paid ads, working in-house or as a consultant in marketing or IT.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NT
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a SEM Specialist in Australian Capital Territory?

Get qualified to work as a SEM Specialist with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time SEM Specialist generally earns $1,300 per week ($67,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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The number of people working in this field has grown strongly over the last five years. There are currently 51,400 people employed in this industry in Australia and many of them specialise as an SEM Specialist. SEM Specialists may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Labour Market Insights

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An Advanced Diploma of Digital Marketing is an ideal qualification if you’re planning a career as an SEM Specialist. This course explores various aspects of content planning and social media and gives you the skills to develop a digital marketing plan, use web analytics, paid search campaigns, email marketing and website optimisation.

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Further reading

How to start a career in Social Media Marketing

4th August 2021

What can you do with a Diploma of Social Media Marketing?

13th January 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

SEM Specialist careers

Are you looking to advance your career in digital marketing? Enrolling in SEM Specialist courses in the Australian Capital Territory can equip you with the skills needed to excel in this dynamic field. These courses cover essential aspects of search engine marketing, helping you to understand pay-per-click (PPC) strategies, keyword research, and data analysis. By choosing to study in ACT, you'll benefit from local industry insights and networking opportunities that can enhance your professional journey.

Beyond SEM, the scope of digital marketing offers various related career paths. As you delve into SEM Specialist courses, consider exploring roles such as Digital Marketing Specialist, Social Media Manager, or even SEO Specialist. The skills you acquire in SEM will undoubtedly contribute to your effectiveness in these positions, expanding your professional horizons and potential job opportunities in Canberra and beyond.

To further bolster your expertise, consider combining your SEM training with other relevant areas of study, such as Business courses or specialised training in Digital Marketing. Whether you're aiming to become a Email Marketing Specialist or a Content Strategist, the educational opportunities in the ACT are designed to support your ambitions. For more details on the available SEM Specialist courses in Australian Capital Territory, visit this link.

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