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SEM Specialist Courses in Canberra

An SEM Specialist improves website traffic using SEO, data analysis, and paid ads, working in-house or as a consultant in marketing or IT.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NT
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a SEM Specialist in Canberra?

Get qualified to work as a SEM Specialist with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time SEM Specialist generally earns $1,300 per week ($67,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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The number of people working in this field has grown strongly over the last five years. There are currently 51,400 people employed in this industry in Australia and many of them specialise as an SEM Specialist. SEM Specialists may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Labour Market Insights

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An Advanced Diploma of Digital Marketing is an ideal qualification if you’re planning a career as an SEM Specialist. This course explores various aspects of content planning and social media and gives you the skills to develop a digital marketing plan, use web analytics, paid search campaigns, email marketing and website optimisation.

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Further reading

How to start a career in Social Media Marketing

4th August 2021

What can you do with a Diploma of Social Media Marketing?

13th January 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

SEM Specialist careers

If you're considering a rewarding career in digital marketing, exploring SEM Specialist courses in Canberra is an excellent place to start. These specialised courses provide essential training in search engine marketing, equipping you with the skills to drive traffic and optimise online presence for businesses in the Australian capital and beyond. As the digital landscape continues to evolve, gaining expertise in SEM can set you apart in this competitive job market.

In Canberra, various training providers offer accredited SEM Specialist courses that are recognised by industry bodies. Pursuing these courses can lead to various exciting job roles, such as a Digital Marketing Specialist or SEO Specialist. Whether you aim to specialise in search engine marketing or broaden your skills into areas like social media with a role as a Social Media Manager, the opportunities available are vast.

Moreover, taking these SEM Specialist courses in Canberra can also be beneficial for aspiring Email Marketing Specialists and Content Strategists. With the growing demand for digital marketing professionals, earning a qualification can significantly enhance your employability and open up pathways to roles such as a Digital Project Manager or a Growth Marketer. These roles are crucial in helping organisations navigate the complexities of the online world.

Embarking on this journey not only allows you to gain in-depth knowledge in SEM but also provides a solid foundation to transition into various allied positions. Along with SEM Specialist courses, consider exploring business qualifications or Digital Marketing courses to further enhance your skills. With the right training, you could find yourself as a Digital Marketing Assistant or a Content Creator, contributing to the dynamic world of digital marketing in Canberra.