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SEM Specialist Courses in Queensland

An SEM Specialist improves website traffic using SEO, data analysis, and paid ads, working in-house or as a consultant in marketing or IT.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NT
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a SEM Specialist in Queensland?

Get qualified to work as a SEM Specialist with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time SEM Specialist generally earns $1,300 per week ($67,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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The number of people working in this field has grown strongly over the last five years. There are currently 51,400 people employed in this industry in Australia and many of them specialise as an SEM Specialist. SEM Specialists may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Labour Market Insights

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An Advanced Diploma of Digital Marketing is an ideal qualification if you’re planning a career as an SEM Specialist. This course explores various aspects of content planning and social media and gives you the skills to develop a digital marketing plan, use web analytics, paid search campaigns, email marketing and website optimisation.

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Further reading

How to start a career in Social Media Marketing

4th August 2021

What can you do with a Diploma of Social Media Marketing?

13th January 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

SEM Specialist careers

Exploring SEM Specialist courses in Queensland provides an excellent opportunity for individuals seeking to enhance their skills in search engine marketing. With the ever-increasing demand for skilled professionals in this field, training programs offered by Registered Training Organisations (RTOs) in Queensland equip students with the necessary tools and knowledge to thrive. The courses not only cover fundamental SEM strategies but also delve into the intricacies of keyword research, ad design, and performance analysis, making it a valuable asset for a successful career.

In addition to SEM, students might find related fields of study that complement their skills, such as Digital Marketing and Business courses. These areas not only broaden the scope of knowledge but also enhance employability across various roles. After completing SEM Specialist courses, students can venture into diverse career paths. Consider roles such as Digital Marketing Specialist, Social Media Manager, or even Growth Marketer, all of which are significantly boosted by strong SEM skills.

For those interested in the dynamic digital landscape, pursuing an SEM Specialist role can lead to exciting opportunities. By engaging with experienced training providers, learners will gain insight into the latest trends and tools used in the industry. Furthermore, students can transition into further job roles such as SEO Specialist, Email Marketing Specialist, or Digital Project Manager. Each of these positions relies heavily on the foundational knowledge gained through SEM training, creating a well-rounded digital marketing professional.

To truly maximise career prospects, individuals are encouraged to explore related job options like Content Strategist or Digital Marketing Assistant. Completing SEM Specialist courses in Queensland not only prepares candidates for immediate job roles but also fosters the development of skills applicable across numerous domains. Embark on this career journey today, and unlock numerous possibilities in the vibrant digital marketing landscape right here in Queensland!