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Digital Marketing Manager Courses in Victoria

A Digital Marketing Manager oversees online marketing strategies, develops content for various platforms, and monitors customer engagement, requiring strong leadership and creative skills.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a Digital Marketing Manager in Victoria?

Get qualified to work as a Digital Marketing Manager with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time Digital Marketing Manager generally earns $2,300 per week ($119,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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This is a developing industry and has seen a big increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Digital Marketing Manager. Digital Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Labour Market Insights

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An Advanced Diploma of Digital Marketing is an ideal course if you’re planning a career as a Digital Marketing Manager. This qualification explores ways to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.

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Related career opportunities

Browse occupations related to Digital Marketing Manager

Further reading

What can you do with a Diploma of Social Media Marketing?

13th January 2021

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

Digital Marketing Manager careers

If you are seeking to advance your career in the digital landscape, pursuing Digital Marketing Manager courses in Victoria is an excellent place to start. With a focus on equipping learners with essential skills, these courses are ideal for individuals who already possess experience or qualifications in the marketing field. In Victoria, you will find a variety of options, including the renowned Master of Digital Marketing which offers comprehensive insights into the latest digital strategies.

Consider the Advanced Diploma of Marketing and Communication BSB60520 offered by SIA, which is another valuable course for aspiring Digital Marketing Managers. This qualification delves deeper into marketing strategies, providing a solid framework for those looking to lead in this competitive field. The University of Melbourne also provides advanced courses that resonate well with Victoria's dynamic business environment, allowing students to thrive in their digital marketing careers.

Upon completing your studies in Digital Marketing Management, a range of exciting job opportunities await. Graduates can explore positions such as SEO Specialist, SEM Specialist, and Email Marketing Specialist. Each role plays a critical part in enhancing a brand's online presence, and the training from these courses will equip you with the skills necessary to excel in these positions.

For those looking into broader career pathways in digital marketing, the knowledge gained from Graduate Certificate in Marketing can lead to careers as a Digital Marketing Specialist or even a Social Media Manager. The diverse range of career options available underscored by the comprehensive course offerings positions learners favourably in the ever-evolving digital marketplace in Victoria.

With multiple training providers such as The University of Melbourne and SIA, students are guaranteed quality education tailored to the demands of the industry. By enrolling in Digital Marketing Manager courses in Victoria, you are taking a significant step towards developing your expertise and positioning yourself for success in the digital marketing arena.