This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Manager oversees online marketing strategies, develops content for various platforms, and monitors customer engagement, requiring strong leadership and creative skills.
Get qualified to work as a Digital Marketing Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Manager generally earns $2,300 per week ($119,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This is a developing industry and has seen a big increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Digital Marketing Manager. Digital Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal course if you’re planning a career as a Digital Marketing Manager. This qualification explores ways to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.
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If you're looking to advance your career in the vibrant city of Melbourne, exploring the Digital Marketing Manager courses in Melbourne is a fantastic place to start. With 3 exceptional higher education courses available, you'll be equipped with the advanced skills needed to thrive in the digital marketing landscape. Consider enrolling in the Master of Digital Marketing to enhance your knowledge, or the Advanced Diploma of Marketing and Communication BSB60520 for a comprehensive understanding of marketing strategies. For those looking to specialise further, the Graduate Certificate in Marketing offers an excellent overview tailored for experienced learners.
Embarking on a career as a Digital Marketing Manager opens the door to a plethora of related job roles in Melbourne's dynamic job market. Graduates may also find opportunities as an SEO Specialist, SEM Specialist, or even an Email Marketing Specialist. Each of these roles contributes to the overarching field of Digital Marketing and enhances your professional appeal in local and global markets. If you’re drawn to the intricacies of social engagement, consider further roles such as a Social Media Manager or a Campaign Manager, where creativity meets strategic planning.
By pursuing Digital Marketing Manager courses in Melbourne, you not only gain valuable knowledge but also connect with essential fields of study such as Business, Digital Marketing, and Marketing. These areas of study underpin your education, allowing you to effectively navigate the digital marketplace. With Melbourne's thriving industries and a growing demand for digital marketing professionals, now is the ideal time to invest in your future and unlock your potential as a leader in the digital marketing field.