This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you're considering a rewarding career as a Media Buyer, the range of Media Buyer courses in Queensland offers valuable opportunities for skill enhancement and professional growth. With 4 advanced courses designed for experienced learners, Queensland is home to esteemed Registered Training Organisations that equip students for success in this dynamic field. Courses such as the Bachelor of Communication, Bachelor of Arts (Advertising), Bachelor of Business (Marketing), and Bachelor of Business (Public Relations) provide a solid foundation for understanding media strategy and buyer dynamics.
Studying Media Buyer courses in Queensland not only prepares you for specific job roles but also enhances your knowledge in related fields of study. These courses are integrated with various business disciplines, enabling you to explore connections with business courses and marketing programs, which are vital in the fast-paced realm of advertising and media. Understanding the fundamentals of marketing and business can significantly influence your effectiveness as a Media Buyer.
Upon completion of Media Buyer courses in Queensland, graduates find themselves well-prepared to step into diverse job roles within the industry. Career paths such as Social Media Manager, Market Research Analyst, Campaign Manager, and Content Strategist are just a few of the opportunities awaiting those who engage in this educational pathway. Each role leverages the skills acquired in the training, allowing for a seamless transition into the workforce.
The job market in Queensland for qualified Media Buyers is promising, as demand continues to grow across sectors. Advanced training empowers individuals to thrive in challenging positions such as Marketing Analyst, Sports Marketing Manager, or Media Relations Specialist. Notably, professionals trained in this field can also find rewarding careers as Product Specialists and Public Relations Executives, further showcasing the versatility of the skills acquired through Media Buyer courses.
Engaging in Media Buyer courses in Queensland is an excellent step toward a fulfilling career in media and advertising. With a comprehensive education that covers critical aspects of the profession, graduates emerge as industry-ready professionals equipped to manage campaigns effectively and navigate the complexities of media purchasing. Explore the available courses today and set the foundation for a successful career in the ever-evolving media landscape.