This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you are looking to advance your career in marketing and communication, exploring the option of Media Buyer courses in Townsville is a great step forward. Townsville, situated in North Queensland, offers a vibrant job market for media professionals. With innovative courses available locally, you can gain the skills necessary to succeed in this dynamic industry. The courses cater to experienced learners seeking higher-level education in media buying and related fields.
Among the most sought-after programs in the Townsville area is the Bachelor of Communication. This course is designed to equip you with the principles of communication and media strategies, which are essential for becoming a proficient media buyer. Another excellent option is the Bachelor of Business (Marketing), which focuses on marketing strategies and the practical application of media buying. Lastly, the Bachelor of Business (Public Relations) will provide insights into managing media campaigns, enhancing your expertise in public relations linked to media buying.
The training providers of these Media Buyer courses in Townsville are reputable institutions either registered or recognised in the industry, ensuring quality education that aligns with current market trends. Completing these courses can significantly elevate your employability and prepare you for a range of roles in the marketing field, especially as the demand for skilled media buyers continues to rise in the region.
Taking the leap into higher education with Media Buyer courses in Townsville not only enhances your knowledge and skills but also sets you apart in a competitive job market. By considering courses such as the Bachelor of Communication or the Bachelor of Business (Marketing), you are on your way to becoming a strategic media buyer. Browse through the options today at Courses.com.au and start your journey towards a fulfilling career in media buying.